The outdoor spaces of Portanuova also serve as ideal locations for product launches, installations, and popups, offering agencies and companies a wide range of choices in terms of positioning and target audiences to reach.
The Squares enjoy constant public foot traffic at any hour of the day and night. Being surrounded by offices, shops, bars, restaurants, and residences, they benefit from significant flows generated by workers and residents, as well as citizens and tourists who visit and bring life to this district, increasingly becoming the heart and symbol of Milan.
Following the signing of a public/private agreement between Coima, Fondazione Riccardo Catella, and the City of Milan, the management of the outdoor areas is entrusted to Big Spaces. For this reason, the commercialization (and leasing) process is more streamlined and easier for clients. A portion of the proceeds is used to finance the maintenance of the public areas of Porta Nuova.
SQUARES
CHECK POINTS
BRIDGE
SERVICES